Yay, you’re one of us now! Your first phishing mail is coming your way.
Whenever our clients ask us to write a blog post to convince their customers to do something, this is how we do it. For educational purposes, we included *an example*. Let’s say the client is an advertising agency that wants you to sign up for their newsletter.
First, you intrigue your readers with a captivating blog title that gets ‘em to click.
*Check, since you’re actually reading this.*
Spark their curiosity even more with a captivating one-liner or question in the introduction.
*Did you know 100% of SirFish newsletters are 100% awesome?*
Afterwards, very subtly hint at the specific action you want them to undertake later.
*Hey, here’s an idea: sign up and see for yourself! *
Time to throw in some good USPs of the product or service you are selling.
*Hilarious, witty, makes you wish these awesome newsletters would flood your inbox daily.*
Some nice reviews, maybe.
*"Perfect value for money” – Karen*
*”Very happy with the no-return policy” – Karen*
*”The first newsletter was so funny I instantly ordered more” – Karen *
Ah, here it comes. The call to action.
*Sign up for our newsletter.*
Finish off with a promotion to push them completely over the edge.
*Sign up now and get 50% off our 100% free newsletter.*