Move over, sweaty cyclists. Guess who’s racing through Limburg in 2024?

An endeering story

To hype up the 2024 European Cycling Championships in Limburg, we introduced Billie the deer and her brother Bob. More than mascots, their story highlights Limburg’s cycling culture and smashes gender stereotypes along the way. With a nod to iconic Limburg locations, this children’s book proves that cycling is for everyone, no matter who you are.

MORE WORK

Getting girls to skate
Getting girls to skate
Skate Vlaanderen
Refresh print
Refresh print
A heartwarming campaign
A heartwarming campaign
Radson
An electrifying campaign
An electrifying campaign
Syntra