MaasMechelen is not just an outlet mall with really good waffles. With “Helemaal onze natuur” as the heart of our rebrand, we gave this town a fresh logo, bold colors, and a TV spot starring real locals. Add banners, bus stops, and boom: Maasmechelen is now the ultimate recharge zone.
Maasmechelen's new direction? “Helemaal onze natuur”, a slogan that connects the town’s heart to its incredible natural beauty. It’s not just about nature, it’s about living it, breathing it, and making it the ultimate escape. Paired with MaasM words like MaasMoedig, MaasMachtig, and MaasMemorabel, it celebrates MaasMechelen.
Maasmechelen’s refreshed look? A logo that feels like fresh air, building on the old but with a modern twist, with colors that pop like a perfect sunset. Every design echoes the outdoors, capturing the town’s vibrant spirit and stunning natural beauty. Simple, bold, and totally MaasMechelen. Plus, we created a brand book to keep the magic alive.
Think endless trails, serene lakes, and green vibes. Our first spot of the rebranding turned MaasMechelen into a visual love letter to the outdoors. Because nothing says unwind like trees that outnumber tourists.
We kicked off the launch with an influencer weekend, fully immersing them in MaasMechelen’s natural wonders. Kayaking, mindfulness, and Instagram worthy views all around. The grand finale? A spectacular event on a floating pontoon at Terhills, unveiling MaasMechelen’s future as the ultimate recharge spot. Helemaal onze natuur, indeed!
MaasMechelen is more than just a destination, it’s an experience.
MaasMechelen isn’t just a place to visit, it’s a place to take home.
Ready to meet the creators, dreamers, and influencers making MaasMechelen the place to be?
