At SirFish, we made Ethias the ultimate festival vibe at Pukkelpop. Mission: Show the youth Ethias isn’t just an insurance company, it’s your festival buddy when everything goes sideways.

Fix your fail

First up Fix Your Fail. Lost your squad? Glitter explosion? Outfit a disaster? We got you. From hair fixes to phone rescues, we turned fails into wins. Plus, custom patches and socks to save your look.

Fix your fail

Hotel Mama

Hotel Mama, a festival hotel that feels like mom's love without the cringe. Swap dirty laundry for fresh tees, grab a cold drink, and enjoy some “me-time.” Ethias made insurance comfy, caring, and not your mom... but almost.

Hotel Mama

Smile Challenge

And also: the Ethias Smile Challenge. Tent’s a sauna, hair’s a wreck, you’re dehydrated? No biggie. Just smile, and bam, back on the dancefloor. Ethias has your smile covered, always.


Ethias isn’t just about insurance, they’re about making sure you have the best time ever. Because hey, life’s better when you’re covered.

Smile Challenge

MORE WORK

Ethias x Wout van Aert

Ethias x Wout van Aert

Wout van Aert, the perfect ambassador for Ethias! Discover why.

Ethias On Tour

Ethias On Tour

Insurance? Usually boring. But for Ethias Belgium we flipped the script.