Wout van Aert is the perfect ambassador for Ethias: humble yet unstoppable, a role model on and off the bike. Together, we brought campaigns that hit home, from teamwork and safety to thoughtful gifts that make even the smallest riders feel like champions.
Ethias is all about teamwork. Even Wout van Aert knows you can't win alone. This campaign is for the grinders, dreamers, and everyone in between. It's about showing up, leaning on your crew, and laughing when things get messy. Whether you're crushing it or just getting by, samen gaan we ervoor.
Texting while cycling? Nah, that’s like juggling flaming swords. Ethias agreed with Wout van Aert: “Ge moet just niks.” Because young riders don’t like being told what to do, so we kept it real. 1.5 million views later, helmets are cool, texting’s basic. Stay safe.
Ethias believes the little ones deserve their moment, especially when it’s Wout van Aert’s son, Georges. For his first birthday, we gifted him a mini Cervélo just like dad’s. For birthday number two, we went bigger: a personalized storybook with Georges as the hero. Move over, Wout! There's a new star in town.
At SirFish, we made Ethias the ultimate festival vibe at Pukkelpop.
Insurance? Usually boring. But for Ethias Belgium we flipped the script.
