A century old, but still stirring things up. For Smeets’ 100th, we teamed up with poets, bartenders, chocolatiers, and more to create art, cocktails, and everything in between. Here’s to another 100 years of making memories or forgetting your own name.
Jenever, but make it an experience. We turned Hasselt into a playground for Smeets fans with a QR walking route featuring art, cocktails, and surprises at every stop. Whether you sipped, snapped, or savored, it was the perfect excuse to explore the city while daydrinking.
We teamed up with poets, bartenders, chocolatiers, and artists to create Smeets-inspired magic. Poetry that flows, photos that stun, cocktails that shake things up, and chocolate you’ll want to frame (or eat). Seven creative collabs, one unforgettable celebration.
We bottled the celebration with Smeets Extra 100, a limited-edition release worthy of the milestone. Bold, smooth, and as timeless as the brand itself.
Jenever is back, sip it or skip it.
A secret bar? Yes, please. At the Jeneverfeesten, we hid the Smeets secret bar behind WhatsApp invites and cryptic coordinates. And we've been doing so for years now. Becoming the scavenger hunt everyone looks forward to each year.
