Haven’t touched jenever since your grandma’s last party? Same here. That’s why we gave Smeets a fresh twist: 48 cocktails, bold billboards, a killer video, and a book you’ll actually want to read. Jenever is back, sip it or skip it.

The star
of your bar cart

A killer slogan, a video that steals the spotlight, and billboards that turn heads. Add a sleek website, and Smeets became more than a drink. It's the star of your bar cart.

Stir it, shake it, sip it

We went full mixologist mode. Inside the discovery box? A jenever lover’s starter pack: a sleek cocktail book, a bar spoon, a signature glass, and a bottle of Smeets. Stir it, shake it, sip it. Your home bar just leveled up.

Dressed to impress

Four limited-edition bottles to make your collection pop: Extra 40, Rum Cask Finish, Port Cask Finish, and Whisky Cask Finish. Sip them neat or mix them up. Either way, they’re dressed to impress.

MORE WORK

100 tasteful years

100 tasteful years

A century old, but still stirring things up. 

The secret to a great party

The secret to a great party

A secret bar? Yes, please. At the Jeneverfeesten, we hid the Smeets secret bar behind WhatsApp invites and cryptic coordinates. And we've  been doing so for years now.  Becoming the scavenger hunt everyone looks forward to each year.