Oh, Christmas. A time for holly jolly gift shopping, eating until you’re as stuffed as the turkey on the table and completely neglecting to send your grandma a Christmas card. Therefore, we digitally targeted (potential) shoppers in the shopping centres of Wereldhave to take a picture at the photo room and send their personalized postcard for free to their loved ones. Or their grandmothers.
We did not get this idea from personal experience, of course. We devotedly send our Grammies a Christmas card every year. With our bank account number written on it so she can deposit our New Year’s money without us having to actually visit her.