“Does this mean we get free beer?”
“If you ever need a taste panel, I’m your guy, ha-ha.”
“Was it because you were drunk during the presentation again and the client interpreted that as profound empathy for the target customer?”
– Our team when they heard we won the pitch for Cristal Alken.
Just two days after hearing we won the pitch, we shot this campaign image that was spread via billboards and social media. How hard can it be to photograph a pint and glass of beer, you ask? Well, not that hard, to be honest. We’re just really proud we landed Cristal Alken, so we had to write this very unimpressive case about it.