It's 'electrifying', and no, we're not talking about the T-Birds in Grease. We're talking about Ethias Lease going 100% electric! When they needed a creative idea for a direct mailing, they didn't call Danny Zuko, but SirFish.
Behold, 'the charge-up box'. Packed with a power bank and some dextrose candy, this direct mailing is a way of saying Ethias Lease is sparking up the electric driving scene.