Defining the it-factor

We got the question to do the rebranding of the Grenslandhallen site in Hasselt. An institute that wore its name for years and years. Not stressful at all! If that wasn’t enough, the briefing also mentioned that it has to be clear to people, just looking at the logo, name and baseline what Grenslandshallen (now Park H) is and does. The extra challenge? It’s a giant complex that houses multiple identities and hosts countless events on a yearly basis.

Our solution? Let the people do the work and let them fill it in themselves.

So, what happens at Park H? ‘It’ happens.
And what can you do there? 'It' of course.
You get the gist.

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